Technology - LECTURE

Technology, Digital Culture and Practice

Developing Research Proposals

• Start with what you already know
• Identify what you want to know more about
• Plan how you are going to find out

Start to define what it is, what the words are in the question and break them down.

Think about other definitions and other ways to look at it.

Jan Svankmayer - the way his whole career was based was on cost.

South Park - people who had their hands of fairly sophisticated technology were able to say something without needing a huge studio. (political free speech)

Animators are using technology in a new way, independently. Thanks to new technologies such as social media they are able to not only make it but distribute it without the need of a company.

Their idea and their practice evolves with the advancements of technology.

‘We shape out tools, and then our tools shape us’ - Marshall McLuhan 1911-1980

McLuhan believed that to fully grasp the impact of a new technology, one must examine figure (medium) and ground (context) together, since neither is completely intelligible without the other

Digital Culture

• A set of values, beliefs, opinions, skills and practices shared by regular users of digital media for production and distribution.
• A social phenomena of interrelated online and offline activities.

Principle Components of Digital Culture

• Participation - formal and informal online affiliations, connections, collaborations, expressions and networks.
• Remediation - new technology and media as a constant development remix of older media and the refashioning of old media to meet the demands of new technologies.
• Bricolage - the creation of products through available media, re-using existing artefacts, remixing, remaking, and redistributing through new-media distribution.