There is two different views towards digital culture: utopia and dystopia
Introduction of mechanical production (1436) - Johannesburg Gutenberg’s printing press
The integration of design and mass production (1919-1933)
The globalisation of digital production (1990) - First Apple Macintosh to sell for less than US$1000
The democratisation of digital distribution - First computer that brought digital to the homes of people, it was very simple
The mobilisation of digital communication - Smartphones became available to everyone
Blogging was the next big wave in communication after web activity and email
The Digital Aesthetic - Digital visualisation, clear and precise
The Mechanical Aesthetic
The Technological Aesthetic - Future view of how we aspire technology to look
The Analogue Aesthetic - Digital is starting to go back to the retro and handmade ways even though it's still digital
Nostalgia V Innovation - the innovation has a problem as it keeps going backwards to get ideas
‘All media exist invest our lives with artificial perceptions and arbitrary values’ - Marshall McLuhan (1911 - 1980)
McLuhan believed that to fully grasp the impact of a new technology, one must examine figure (medium) and ground (context) together.
Where we are going has to be based on what we as a culture have experienced so far.
We have all of the aesthetics at our disposal to use, and the digital revolution is something that is the biggest advancement since writing or printing
1990 - Tim Berners-Lee : Created the World Wide Web and gave it away for free
1995 - Bill Gates : Created Internet Explorer and the first globally adopted web browser.
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